Define the problem – what is the main problem that’s getting in the way of completing the job to be done. Know the ‘job to be done’ – what are category customers trying to achieve when using category products, what other categories do they use to get the job done. Construct a customer journey map – what are customers doing before, during, and after the time they use your product. Use ‘Discovery Interviews’ with category customers to understand feel their pain points (empathy). Understand – Understand the customer, stakeholder, brief. Empathise and Define are collapsed into ‘Understand’ and Ideate is exploded into ‘Diverge’ and ‘Converge’ The book takes the reader through the five step design sprint process that is a twist on the traditional 5-step process in design thinking (Empathise – Define – Ideate – Prototype – Test). Big Post-it notes (variety of light, bright colours). Big clock timer – everything in a design sprint is time-boxed. So expect more ‘What’s in Your Sprint Kit?’ sections than a rationale for why design sprints work or how to sell them What’s in Your ‘Sprint Kit’? As the book points out, design sprints apply the ‘scientific method’ (otherwise known as trial and error) to innovation, which involves coming up with a hypothesis, and then testing it by making it real, and then refining it and testing again.Īs a book, Design Sprint is practical and hands-on, with exercises, tools, checklists, tips and tricks replacing theory, jargon and case studies. The idea is to ‘design’ solutions to people’s problems by iteratively learning as you go. Popularised by Google (which is about to publish it’s own book on Design Sprints), design sprints marry the need for speed with the need to keep it real. And as with design-thinking design sprints focus on ‘making it real’ as soon as possible, creating rapid-prototypes rather than concepts, and then getting these prototypes into customer’s hands. As with design-thinking, the process starts and ends with the customer. 
In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint.Ī design sprint is ‘design-thinking’ on speed, a ‘time boxed’ framework that seeks to condense the traditional and somewhat lengthy design-thinking process into a week or under, whilst remaining true to its human-centric imperative. Todd Lombardo, and Trace Waxįrom brief to prototype in 5 days.
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